Irish logistics group Primeline has expanded its presence in the UK market with the purchase of Worcestershire-based Avon Freight Group for an undisclosed sum.
The West Midlands firm provides groupage, transport, warehousing and forwarding solutions for customers throughout the UK and Ireland and has more than 40 years’ experience providing groupage and customs services to Ireland, with multiple daily, driver-accompanied routes.
The business employs over 120 staff operating from three sites, all located in Redditch, Worcestershire.
County Meath-based Primeline Group, employs 1,200 people across Ireland and the UK and has been operating for 35 years.
It is one of Ireland’s major providers of logistics and route-to-market solutions, working across a range of industries from food and drink to health and beauty, retail and pharmaceuticals.
The deal marks Primeline Group’s first UK acquisition, which the group said will provide a strong platform for its further expansion into the UK, adding that the new partnership will enhance existing expertise and capabilities in and out of Ireland and Europe, including navigating complex freight customs requirements.
Avon Freight MD, Dawn Greene, who will continue to manage the business, said: “Primeline Group has a fantastic reputation for recognising growth opportunities and leading the way in the evolving world of logistics and supply chain solutions, and we are looking forward to being part of a team that is ambitious and excited for the future.
“The Evolve team successfully negotiated and managed this deal from start to finish. Nothing was ever too much trouble, and their combined knowledge, professionalism, and patience have been exceptional and helped guide us through a very successful transaction.”
Tim Cummins, Primeline Group chief executive, said: “This acquisition will enable us to broaden our footprint in the UK market, whilst also enabling synergies across our entire operations.
“Bringing Avon into the group also aligns with our goal of being the leading provider of game-changing logistics and route-to-market solutions.
“We are looking forward to working closely with Dawn Greene and her team to create new opportunities for Avon and the entire Primeline Group.”
An advisory team at Evolve Corporate Finance, led by partner David Neate, provided strategic advice to the shareholders of Avon.
Neate commented: “It was a pleasure to support and advise Avon’s shareholders on this transaction.
“The business has built an enviable reputation in its market under the stewardship of Dawn and the management team, and the sale to Primeline will enable both parties to drive further growth in key territories across Ireland and Europe.”
Carol Millett is an award-winning freelance journalist with over 30 years’ of experience writing across a broad range of sectors, including road transport, construction and civil engineering, project management, private finance, technology, HR, and travel and tourism.View full Profile
