Bolton-based haulier Irish Freight Solutions (IFS) is raising awareness of mental health and addiction by featuring the branding of mental health education specialist Whysup on one of its trailers.
This initiative is timed ahead of Christmas and the New Year, which are periods which can be challenging for many people dealing with mental health issues.
This latest move is part of the ongoing partnership between IFS and Whysup, which has also seen it provide education and wellbeing support to the IFS team.
The branding exercise is taking the partnership to the next level, ensuring the important message is seen by thousands of drivers and reaching communities across the UK.
James Wood, Irish Freight Solutions director, said: “We brought Mark and Whysup into the business because we have a lot of young staff and I think it’s important to bring anything that helps with health into the workplace.
“Mark and I discussed having a branded trailer to raise awareness and this is another way to get the message out there as well as social media. It’s good for businesses to support where we can and it’s good that we are all aware of helping keep staff healthy. It’s more of an investment in their mental wellbeing.”
Mark Murray from Whysup added: “Those vehicles are going all over the country and up and down the motorways and the message about Whysup is going out to be reaching some new places.
“We have worked with IFS for some time. James and I wanted to do something a little different this Christmas and raise awareness on the important topics that we cover. From an initial conversation a few months ago, to now seeing it on the road, is fantastic.
“James has been a huge supporter of our work, so we are delighted our logos are side by side and keeping that conversation moving.”
