IPP helps paper towel supplier soak up demand with display pallet

By Chris Tindall2026-06-02T09:48:00+01:00

Pallet firm IPP has collaborated with hygiene business Essity to introduce a display pallet to support increasing demand from Lidl.

IPP supplies more than two million pallets a year for Essity, which is behind tissue and paper towel brands such as Cushelle, Tork and Plenty.

The companies have been working together for almost 20 years and the partnership has now been extended to include display pallets in Lidl aisles.

Essity is relying on IPP’s wooden Dusseldorfer pallets for displaying products; it said one of its strengths was the capability to support product growth and promotional peaks.

Paul Vale, Essity UK logistics manager, said: “IPP is on hand to provide support with promotional peaks and has been instrumental in helping launch our display pallets in Lidl.

“It’s been an exciting year so far for us at Essity, and we’re glad to have a reliable supply chain provider which continues to invest in solutions to drive performance.”

Chris Tindall

Chris Tindall started writing for the haulage and logistics industry in 2002 and quickly realised there was enough going on to keep him busy for a very long time.View full Profile

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