Polish parcels and logistics giant InPost has struck a deal with Warner Music Group’s subsidiary WMX to provide delivery of fan’s tour merchandise, with the new service first being offered to fans attending the Oasis Live ‘25 tour, which kicked off last week.
InPost’s partnership with WMX, which is the official merchandise partner for the tour, begins with InPost introducing fan merchandise Drop Shops across all 17 UK Oasis Live ’25 dates this summer, supporting over 1.4 million concertgoers.
Located at the Fan Stores and stadiums in key cities, these Drop Shops will allow fans to shop official merchandise on-site and then send their items to an InPost point or directly to their home.
This new service enables fans and concertgoers to purchase as much as they want, giving them the option to send their purchases home or to an InPost Locker before they enter the show.
In addition to the in-person experience, InPost will be the official merchandise delivery partner for the Oasis Live ’25 e-commerce store, giving fans the flexibility to shop online and choose delivery to a nearby InPost Locker or shop at checkout.
The partnership marks InPost’s first move into the live entertainment space and is the first move by WMX to use locker based delivery.
This is just the start of the partnership, with plans to use InPost’s services at future Warner Music Group events.
For InPost app users, an exclusive fan experience will also be launched as part of the partnership, offering fans the chance to win the tour experiences.
Michael Rouse, InPost international chief executive, said: “At InPost, we are focused on making delivery easier, more convenient and reliable and this partnership is an exciting example of us doing just that.
“By giving fans more choice over how they shop and receive their tour merchandise, we are enhancing the live event experience while also driving consumer awareness of just how convenient and reliable out-of-home delivery can be.
“This is just the beginning of what we believe is a huge opportunity in the live European entertainment space.
Bob Workman, Warner Music Group WMX UK & SVP International Artist & Brand Partners general manager,added: “As we look to improve how fans engage with artists on tour, partnerships like this play an important role.
“InPost brings unique expertise in last-mile delivery that will enable us to redefine how merchandise is offered at scale while keeping the experience seamless for fans and practical for organisers.”
