Iceland Foods has launched a rewards programme which has seen its delivery drivers win over £34,000 in prizes for driving more safely, saving fuel and providing excellent customer service.
The rewards programme is being run in partnership with fleet technology specialist Lightfoot. The tech company has integrated the programme into its Driver App, allowing drivers to enter the Iceland Road to Rewards (RtR) programme alongside the Lightfoot Lottery, which is open to all eligible drivers through the app.
The Road to Rewards’ programme offers even greater prizes for employees achieving high levels of safe and efficient driving - entry is available to all of Iceland’s Elite-level drivers who have not had any collisions in the previous six months.
Elite driver status is achieved by drivers who reach a rating of 85% or above on Lightfoot’s in-cab monitoring technology.
In the first month alone of the new programme, Iceland gave away £7,000 to 17 drivers, including a top prize of £2,000. Since launch, Iceland drivers have won more than £34,000 of prizes, with 13 drivers winning jackpot prizes of £1,000 or more.
The retailer has been using Lightfoot in its delivery vehicles since 2023, and since installation it has seen a 16% increase in fuel savings, with more than 1,500 tonnes of carbon emissions reduced annually.
Paul Hollick, Lightfoot chief executive, said: “Iceland is a shining example that your drivers are the fundamental asset in your fleet. If you look after them, keep them safe, manage them well and reward them for doing a great job, they will represent your business brilliantly and power you to further success.”
