Culina subsidiary and e-fulfilment specialist iForce, is helping baby products manufacturer Mayborn Group expand its reach through multi-channel solutions, including a new collaboration with Tesco Marketplace.

Mayborn Group owns global baby brand Tommee Tippee and sells its babycare products in over 60 countries.

Its expansion into Tesco Marketplace marks the latest addition to iForce’s multi-channel fulfilment portfolio for Mayborn Group  - a partnership established in 2015.

iForce works alongside retailers such as John Lewis, Tesco, Sainsbury’s, Screwfix and Waitrose to help develop new ways fto meet thier multi-channel shoppers’ expectations.

Victoria McAleer, Mayborn Group customer service manager, said: ”Our long-standing relationship with iForce has been incredibly valuable.They’ve developed a deep understanding of our needs and consistently go the extra mile.

”Their multi-channel services allow us to serve both B2B and B2C customers with a single resource pool, increasing our operational flexibility and leveraging their extensive software suite.”

Mayborn Group benefits from a single stockholding point at iForce’s Corby e-commerce fulfilment centre, allowing iForce to implement a range of multi-channel fulfilment strategies to optimise Mayborn Group’s global reach.

Paul Thirkell, iForce chief executive, added: ”We continuously innovate alongside Mayborn Group to develop solutions across diverse channels.

“We offer bespoke fulfilment solutions powered by cutting-edge software and systems.This allows us to provide Mayborn Group, a fast-growing business, with the multi-channel retail support they need. Tesco Marketplace is our newest collaboration, and we’re thrilled about its potential.”

iForce works alongside retailers such as John Lewis, Tesco, Sainsbury’s, Screwfix and Waitrose to help develop new ways fto meet thier multi-channel shoppers’ expectations.

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