Asset Alliance Group has signed a two-year sponsorship contract with AFC Bournemouth, its first ever partnership with a Premier League football club.

The commercial vehicle specialist becomes an Official Partner of the south coast club, an agreement which includes LED advertising and other sponsorship rights at the Vitality Stadium.

The new deal officially kicked off at Sunday’s home match against Nottingham Forest on 4 February.

Asset Alliance Group marketing director Grant Law (pictured centre and left of Bournemouth player Marcos Senesi), said: ”This is a fantastic partnership for our business and comes at an exciting time in our 2024 growth strategy.

“We’re relishing the opportunity to work with the club to support their ambitions on and off the field. Aligning with an established and growing Premier League club will only bolster Asset Alliance Group’s burgeoning reputation in the UK transport industry.”

Rob Mitchell (pictured far right), AFC Bournemouth commercial director, added: ”We’re thrilled to welcome Asset Alliance Group as an Official Partner of the club.

”We’re looking forward to working closely with the company and developing a strong partnership over the next two years.

”They are an organisation that shares our ambition for success and it’s great to have them on board.”

Asset Alliance Group joins four other second tier sponsors of AFC Bournemouth, which has two principal partners and a further ten corporate supporters and suppliers.

The sponsorship comes a month after Asset Alliance Group opened a fourth sales depot at Trafford Park in Manchester, as part of its ambitious growth plans for 2024.