Tech-driven logistics company Advanced Supply Chain (ASC) has appointed Helen Firth as its business development manager.

In her new role, Firth (pictured) will support ASC’s commercial team in growing its UK and pan-European client base and helping to expand its presence in key markets including fashion, homewares, toys and nursery, and cosmetics.

Firth brings more than 20 years’ experience in sales and business development to her new post, including multichannel supply chains.

She joins ASC from logistics and fulfilment operator Staci and has also worked at HEC Logistics and APC Overnight, as well as gaining earlier career experience at TNT’s supply chain division. 

Her previous roles have seen Firth develop global supply chain agreements with companies ranging from start-ups to major blue chip multinationals, and support supply chain strategies from procurement through to project management. 

Commenting on her appointment, Firth said: “ASC is well positioned to support retailers and consumer brands in making supply chains more circular. This is such an important topic for so many forward-thinking companies and is creating a whole host of new opportunities and challenges. 

“It’s exciting to be joining a business that has the technology and in-house technical capabilities to make supply chains leaner, more efficient and resourceful, and which can leverage Reconomy’s extensive sustainability experience.” 

Caroline Ellis, ASC commercial director, added: “ASC is going from strength to strength. We’ve recently opened a new European operating facility in Nettetal, Germany, and are putting the finishing touches to our new warehouse and fulfilment centre in Bradford. 

“The appointment of talented individuals such as Helen complements this ongoing expansion and the existing strength of our commercial team. It gives us extra capacity to stay ahead of customer demand for supply chain solutions that address cost pressures, minimise margin dilution and help lower environmental impact.”

ASC is part of Reconomy, a tech-led provider of services which aim to create a circular economy, enabling businesses to improve their ESG outcomes. It serves businesses of all sizes in a range of sectors including retail, hospitality, leisure, manufacturing, facilities management, transport and logistics, construction, house building and infrastructure.

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