Nisa launches new Heritage liveries on 68 trucks

Nisa is upping its profile with the launch of 68 trucks decorated with liveries advertising its Heritage range.

The move will see the first of 68 trucks from its new distribution fleet take to the road this week displaying a mixture of six 3D designs on them.

The trucks themselves are a mix of DAF CFs (rigids) with Soloman bodies and Volvo tractor units pulling Gray & Adams trailers.

Nisa is in the middle of a fleet renewal programme that is seeing 61 rigids, 36 tractors, and several double deck trailers of various lengths replaced (its fleet and warehousing are run by DHL, with the 3PL allocating the agreed number of vehicles for exclusive use by its customer. Nisa does own its main ambient warehouse in Scunthorpe).

The replacement vehicles will all feature the new liveries and should all be on the road by the middle of January. Existing vehciles will continue to run with the Nisa logo on them. The new designs focus on key product groups from the brand, including cereals, popcorn, coffee and burgers.

The launch of the liveries is being supported by a social media campaign that encourages consumers to look out for the Heritage branded lorries and upload photos of the trucks on Twitter and Facebook.

Erin May, Nisa’s Heritage brand manager, said: “We are really proud of our Heritage own label range and so it is fitting that we now have such fantastic, stand out lorry side advertising to help get the message out about the quality of the products and the fun we have creating them."

Nisa has 158 tractors, 283 trailers and 236 rigids on call.