Isuzu Truck UK has shot to the top of the 7.5-tonne market league table, securing the hotly contested number one spot for the first time ever.
Vehicle registration data showed the Japanese manufacturer had garnered 34.79% of the market, up from a 28.32% share in 2022.
Isuzu Truck UK MD Peter Murphy was overjoyed. “This is an absolutely historic milestone for Isuzu in the UK and demonstrates the level of trust and loyalty we have built in the brand over the last 28 years,” he said. “I have been with the business since 1998 and this has genuinely been my dream since day one.
“Our product at 7.5-tonnes offers a fantastic proposition to all operators within that weight sector, particularly when it comes to the all-important matters of payload capacity, reliability, and durability.
“Every truck we sell is also backed by our Customer CARE programme, which remains unique within the industry and delivers a wealth of benefits to everyone who purchases an Isuzu truck, irrespective of their fleet size,” Murphy added.
The SMMT figures showed Isuzu registrations at 7.5 tonnes grew by more than 25% year-on-year and were split evenly between retail and fleet customers, with the brand securing the number one position across most body types categorised within the data.
This included top spot for tippers, dropsides and flatbeds, refrigerated vehicles, recovery trucks, refuse and municipal vehicles, tankers, and demountables.
Isuzu Truck UK also registered more vehicles across the range in 2023 than at any time in the company’s 28-year history.
“We have a strong forward order bank for 2024, including a significant volume of repeat customer orders,” added Stuart Beeton, Isuzu Truck UK head of sales and marketing.
“In such a competitive market you cannot retain business without first class aftersales support at a dealer and manufacturer level, and it’s here that our Customer CARE programme makes such a difference.
“It’s a driving force behind our continued year-on-year growth.”
