DPD Local Feb 2017

DPD Group is rebranding its B2B-focused Interlink Express to improve brand consistency within the UK.

From 6 February, Interlink will become DPD Local.

Founded in 1979, Interlink operates from 90 depots using the same Motor Transport award-winning technology and services as its sister company DPD. It claims to be one of the largest franchise operations in the UK.

The DPD Local will carry the tagline; "Your local delivery experts" maintaining a link to its past.

Group chief executive Dwain McDonald said: "This is a huge leap forward for Interlink Express and DPD Group. The combination of the Interlink Express proposition and the incredible strength of the DPD brand and breadth of services is a really compelling one.

“DPD is one of the European parcel delivery super brands now, and it makes sense to invest further in that brand.”

McDonald added that while the group had historically run the two different brands in the UK, it had shared services and had dual-branded depots in certain locations for a number of years.

“But it is important that DPD Local remains a separate entity with a clear and distinct proposition. The connection between the local depot, their customer services staff and local businesses is an incredibly strong one.

“All we want to do is back that proposition with one of the most recognisable brands in the UK and Europe."

Speaking at the Delivery Conference in London this week, McDonald revealed plans to introduce DPD Precise for customers this year.