Swedish asset tracking firm Postrack launches in UK

Postrack’s battery-powered solutions are designed for both indoor and outdoor tracking, providing end-to-end visibility for unpowered and powered assets, including containers, trailers, vehicles, last-mile delivery cages, as well as high-value cargo and temperature-controlled produce.

The devices have a battery life of up to 20 years, come with advanced capabilities and an IP68 or IP69K rating, and are designed to be ultra-rugged, reliable, and functional, even in the harshest operating conditions.

Niclas Holm, Postrack founder and chief executive, said: “Our comprehensive portfolio of asset tracking solutions is proven to deliver improved operational efficiency, reduced costs and enhanced utilisation, as well as preventing theft, loss or misuse.

“Our success in Scandinavia and across mainland Europe means we are well-placed to help both end-user operators and technology providers in the UK.”

Scandinavian logistics giant, PostNord, uses Postrack devices on thousands of containers, which has led to a 24% cut in rental costs.

NTEX, a pan-European trailer operator is another customer. The company has achieved 100% visibility over more than 1,200 European trailers, resulting in reduced downtime, operational costs, and environmental impact. 

“Postrack lets customers know where their assets are, have been, and how they move, all of the time. We work closely with them to ensure they reach their full operational potential through smarter, data-driven decisions.

“We are already seeing a significant amount of interest within the UK, so we are excited about the opportunities that exist in this new market. We also have several developments planned for the remainder of the year that will significantly enhance our product range and partner network,” Holm added. 

The company, which has offices in Sweden, the Netherlands and the UK, delivers fully managed, end-to-end asset tracking solutions for industries ranging from road transport and logistics to construction, waste management and agriculture.