Optimize has become an official Geotab Marketplace Order Now Partner, allowing fleet operators to purchase and deploy its AI-powered transport optimisation platform directly through the Geotab Marketplace.
The move builds on a partnership between the two companies that began in 2025 and gives Geotab’s customer base, representing more than six million connected vehicles globally, direct access to Optimize’s My Transport Planner (MTP) software.
The integration combines Geotab’s telematics data with Optimize’s AI-powered planning engine to provide transport planning, route optimisation and electronic proof of delivery (ePOD) capabilities within the Geotab ecosystem. Optimize uses AI algorithms to create transport plans before vehicles leave the depot and can continuously adapt to live operational changes throughout the day. Its accompanying Driver App provides route guidance, task management and ePOD functionality.
Colin Ferguson, chief executive of Optimize, said: “This is a significant milestone for both organisations. Becoming a Geotab Order Now Partner means customers can now deploy our technology directly through the Geotab platform, making advanced optimisation more accessible than ever before.
“By combining Geotab’s world-class telematics with our AI-driven optimisation engine, organisations can move beyond simply monitoring their fleet to actively optimising every route, every vehicle and every day.”
Robin Kinsey, associate vice president, Marketplace at Geotab, added: “Our partnership with Optimize extends the value of the Geotab platform by providing customers with direct access to powerful transport planning and optimisation capabilities. Together we are enabling organisations to transform fleet data into intelligent operational decisions that improve efficiency, customer service and sustainability.”
