Generation Logistics, the careers awareness campaign designed to attract the next generation of talent into the sector, has been praised by Ruth Cadbury MP, chair of the Transport Select Committee, this week, as a means to provide an opportunity for employment for young people as well as those returning to work.

Speaking at an event at the Houses of Parliament on Tuesday, Cadbury remarked that logistics is more than just a job in a sector that “we all rely on.”

Her words were echoed by Phil Roe, the campaign’s executive sponsor, who thanked the more than 40 businesses that have supported the campaign in its fourth year to change perceptions of a sector which powers every sector of the economy. 

Roe said: “Generation Logistics is key to the future talent pool of the sector that underpins all economic activity, both here and overseas and we are particularly grateful to Ms Cadbury for recognising the contribution that our industry makes to the overall success of our nation.

Logistics is not just a job – it is an opportunity for young people to make their mark and develop a sustainable, long-term career that makes the difference for everyone, and that is something to be celebrated.” 

Over 100 attendees at the event, including parliamentarians and representatives of the House of Lords, also heard from three young logistics professionals about their career paths to date, and their aspirations for the future. 

Roe commented: “All of our young speakers at Parliament were incredibly inspiring and demonstrated the talent and dedication that runs across our whole workforce.

“These young people will the backbone of our sector for years to come and we are so very proud of their achievements – it takes guts to stand up in front of a room of strangers and speak so eloquently about their roles.

“They are all so passionate about their work – I am confident that our sector is in very safe hands for the long term.”