Tructyre has appointed Mark Holland to be its new operations director from April, as the company continues a major upgrade to streamline its systems.
Holland will join Tructyre from ATS Euromaster, where he has been operations director for nearly six years, following previous roles as head of mobile operations, head of network development and area operations manager.
Prior to joining ATS Euromaster in 2011, Holland was network manager for Auto Windscreens, tasked with overseeing the business’ mobile teams.
Holland’s new role will include responsibility for a 350-strong fleet of service vans, tooling and equipment, supply chain and distribution, and Tructyre’s 24/7 customer experience centre in Gateshead, which handles more than 11,000 calls every month.
Holland said: “Tructyre is partway through a major investment in new systems, so it’s an exciting moment to be stepping into this role.
“These upgrades will streamline processes for both our technicians and colleagues within our customer experience centre, enabling us to deliver an even faster, more efficient service for fleets.”
He added: “Few industries carry the responsibility that ours does, and the opportunity to help de‑risk Britain’s commercial vehicle fleets is one I take seriously.
“I’m looking forward to driving operational excellence in everything we do and ensuring our customers have complete confidence in their tyres.”
Tructyre, which is part of the Michelin Group, provides 24/7 mobile, emergency, and proactive tyre services for trucks, trailers, buses, and coaches to minimise downtime.
Its team operates from 40 depots spanning England, Wales and Scotland, supported by additional stocking points.















