From the foothills of Kilimanjaro to the shores of the Indian Ocean, 21 transport and logistics companies joined forces to raise £200,000 for Transaid — here’s what the K2C Challenge really felt like from the saddle.

When I signed up for the Transaid Kilimanjaro to Coast (K2C) Challenge, I knew it would be physically demanding. What I didn’t fully appreciate was just how inspiring, humbling and unforgettable the experience would be. Over five days, our group cycled 454 kilometres from the foothills of Mount Kilimanjaro to the shores of the Indian Ocean, raising funds for a charity that is transforming lives across sub-Saharan Africa.
The challenge is not a race. There are no prizes for crossing the finish line first. Instead, participants are encouraged to take in the scenery and engage with communities along the route. That approach is what made the experience so rewarding. Every day offered something new to see, helping to distract from the effort required to keep turning the pedals.
Our adventure began in Moshi, beneath the imposing presence of Mount Kilimanjaro. On day one we covered 85 kilometres, including 74 kilometres of demanding dirt tracks. At times it felt like cycling through quicksand, with the loose surface draining energy from our legs. The effort was rewarded with spectacular views of Africa’s highest mountain, sugar cane plantations and remote villages where residents greeted us with smiles and enthusiastic waves.
Day two took us from Lake Jipe to Same. Heavy overnight rain turned challenging dirt roads into muddy tracks, making progress even more difficult. Cycling through mango groves and rural communities provided a glimpse of Tanzania away from the usual tourist trail. By the time we reached our destination, we had certainly earned our evening meal and a cold beer.
The third day proved to be the toughest. Covering 125 kilometres, we tackled more rough terrain before facing a relentless headwind on the final stretch of tarmac. Every kilometre felt hard won, but the camaraderie within the group never faded. Riders continually encouraged and supported one another through the toughest moments.

Thankfully, day four brought more favourable conditions. The route from Mombo to Muheza covered 100 kilometres through lush valleys framed by dramatic mountain scenery. Cooler temperatures and lighter winds made for a more enjoyable ride.
The final day took us from Muheza to Pangani. After 50 kilometres of off-road cycling, we finally reached the Indian Ocean. Along the way there had been falls, injuries, aches, pains and even a few tears, but the overwhelming feeling at the finish was one of pride and accomplishment.
Tanzania left a lasting impression on everyone involved. Throughout the challenge we were greeted by countless cries of “Jambo” from local people, which means hello in Swahili. Many communities live with very limited resources, yet their warmth, positivity and generosity never wavered. I was struck by their resilience and ability to make the most of what they have. It was a powerful reminder of what really matters and an experience that humbled us all.
One of the most rewarding aspects of the trip was learning more about the impact of Transaid’s work. For more than 25 years, the charity has improved access to healthcare, road safety and transport services across sub-Saharan Africa. On our final day, we visited a Transaid project in Tanga that provides eye testing and corrective lenses for long-distance truck drivers. Seeing first-hand how relatively simple interventions can improve both road safety and livelihoods brought home the importance of the funds being raised.
Collectively, the challenge has raised an incredible £200,000 for Transaid’s life-changing programmes. Having spent more than 24 hours in the saddle and climbed over 2,500 metres, every rider can be immensely proud of their achievement. More importantly, we can be proud of the difference those funds will make to communities across Africa.
Without doubt, the K2C Challenge was one of the best experiences I have ever had. It tested us physically, inspired us personally and demonstrated the extraordinary impact that transport can have on people’s lives. I’m immensely proud of what we achieved together, and above all, the challenge reminded me what can be achieved when determined people come together for a truly worthwhile cause.

Riders represented 21 companies including ABE Ledbury, Arrow Media, Asset Alliance Group, Balthazar, BIFA, EFESO Management Consultants, EORI, Hireco, Interrupt22, LDH, Lochmaben Transport, Logistics Business, Marks & Spencer, Michelin, Microlise, Multimodal, Oxalis Logistics, Parksafe Automotive, PF Whitehead Logistics, Road Transport Media, and SCALA Consulting.
Get involved in next year’s challenge
Next year’s Transaid cycling challenge will take place from 17 to 22 May and will see participants cycle 335km over four days from Jesolo Beach in Italy to the shores of Lake Bohinj in Slovenia. Places go quikcly so sign up for the event now.
Steve Cox, marketing manager, Motor Transport










