Armstrong Vehicle Centre, one of Isuzu Truck UK’s northern dealerships, has invested more than £150,000 opening a new showroom in Carlisle, as part of wider growth plans.


The showroom will complement the company’s existing workshop site located seven miles away in Longtown, and its Scottish base in Glasgow.

Based at the Kingstown Industrial Estate, the fully refurbished and remodelled showroom features space to display up to six vehicles inside and a forecourt with room for five more. 

 Ian Legg, Armstrong Vehicle Centre managing director, said: “Isuzu Truck UK has provided outstanding support over the two decades we’ve been working together, helping us to build and solidify our reputation in the area. That hard work has culminated in the opening of this new site and the six-figure investment we have made represents a huge step forward for the business.” 

The showroom will be used to support new Isuzu truck sales, with the Kingstown Industrial Estate selected as a focal point for the commercial vehicle industry locally – and because of the prevalence of builder’s merchants, retail outlets and wholesalers located nearby. 

“We’re in a reasonably rural area, so the size, manoeuvrability, functionality, and reliability of the vehicles within Isuzu Truck’s range makes them the ideal choice for many local operators. Add in our dedication to providing great customer service, and you have a solid foundation on which we’ve been able to build the business consistently year on year,” Legg added.

Pete Murphy, Isuzu Truck UK, managing director, (pictured right, with Geof Armstrong, Wm Armstrong Group vice chairman), commented: ”The new site looks absolutely fantastic and provides our many existing and new local customers with the perfect environment to view key models in the Isuzu range, and discuss their specific vehicle requirements.

”The team at Armstrong Vehicle Centre have consistently represented Isuzu well in Carlisle and surrounding areas, ensuring that customer care is always at the centre of its business.” 

The showroom will be open Monday to Friday from 9.00 to 17.00hrs, and on Saturdays by appointment only. 

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