Commercial fleet and mobility services provider Fraikin has strengthened its management team at its UK headquarters in Coventry, appointing Simon Buckley (pictured) as commercial pricing manager and  Sam Jones as senior relationship manager. 

Jones joins the company after eight years of service in the alcohol industry, where he held the title of wholesale key account manager at Budweiser Brewing Group UK & Ireland.

In the newly created role at Fraikin, Jones will focus on growing the company’s commercial client relationships within fleet management in the UK and continuing to develop leading edge solutions to support customers in optimising their fleets.

Jones said: “Joining Fraikin is a hugely exciting moment in my career, and I’m grateful to be able to move into the automotive industry with one of Europe’s leading players.

“Ultimately, in every industry, when your customers succeed, you succeed. I cannot wait to start fully engaging with our clients and prospects and collaborating with our expert teams internally to deliver an unmatched level of service.”

Buckley has worked exclusively in the automotive industry since starting as an apprentice technician at BT Fleet in 2004. He most recently worked as a national account manager for Rivus Fleet Solutions.

His new role sees him tasked with working closely with various internal teams to create and deliver commercially sound pricing models to Fraikin customers.

Buckley said: “Every successful business relies on a strong financial foundation, so I am excited to play a key role in continuing to offer customers competitive pricing across our wide range of mobility solutions. 

“My experience working both behind a desk and also on the workshop floor will no doubt come in handy, granting vital perspective and understanding on exactly what our clients need from us.”