CPD Bodies refreshes brand and boosts management team after rapid growth surge

Founded in 2009, CPD Bodies services the logistics, construction, utilities, and emergency services sectors. It operates on a 32-acre site and has secured type approval with all major OEMS.

This year the company has already completed over 5,500 vehicle conversions - up from 2,800 in 2019 - as the business shifted from batch to line production to meet increased demand. CPD can now produces a tipper every 45 minutes, a dropside every two hours and a Luton vehicle every two hours.

In line with its growth drive, CPD and its sister company VanDemand have unveiled a new visual identity and website as part of a comprehensive rebrand.

The refreshed branding comes as CPD Bodies celebrates its 15th year of trading.

Developed in partnership with local Middlesbrough-based branding agency Better and Newcastle-based digital agency Venture Stream, it aims to reflect the company’s forward-thinking approach while retaining its current name.

It introduces a modernised logo and vibrant visual style, alongside a refreshed website designed to make it easier for customers to explore CPD Bodies’ range of services.

The new websites offer a user-friendly interface, allowing fleet managers and sole traders alike to access detailed product information and manage orders more efficiently.

CPD said the refreshed branding underscores CPD and VanDemand’s “ethos of quality, speed, and customer focus, aligning with its mission to continue delivering exceptional service and solutions.”

Cathal Doocey, CPD founder and managing director, said: “This rebrand is an important milestone for us.

“It’s a reflection of our continued investment into the business—strengthening our position as a supply chain partner and employer of choice.

“As we grow, our goal remains to deliver exceptional value to our customers and support our team members with the resources they need to succeed. I would like to thank our creative partners at Better and Venture Stream, as well as our in-house team, for bringing this vision to life.”

The management team at the company has also been strenghtened with the addition of Tina Lynas who joins as finance director, bringing over 25 years of experience in financial management within the commercial vehicle industry. Her brief is to guide CPD’s financial strategy as the company continues to expand.

Tom Pearson also joins the team as commercial director, bringing his experience in business development and commercial strategy and a proven track record of growing market share and building strong customer relationships.

Doocey said: “With our leadership appointments, and a fresh visual identity, CPD is well-positioned to continue its impressive growth trajectory. We remain dedicated to delivering high-quality, tailored solutions to meet the evolving needs of our customers, while playing a leading role in supporting the UK’s transition to greener, more sustainable transport solutions.”

The company is also celebrating being named third in the Ward Hadaway North East Fastest 50 list for 2024.

The award reflects the company’s rapid expansion, innovative approach, and continued success in delivering high-quality solutions to businesses across the UK.

“It’s an honour to be recognised in the Ward Hadaway Fastest 50 list,” Doocey commented..

“This achievement reflects the dedication of our team and our commitment to delivering top-quality products and services to clients nationwide.

“As we continue to grow, we remain focused on innovation and investment to stay ahead in the commercial vehicle conversion market. We’re excited about what the future holds.”