Video-led telematics developer FleetSafe has appointed Sopp+Sopp founder Jamie Sopp as vice president.

Sopp has worked for more than two decades in incident management and fleet risk reduction and FleetSafe said he would apply his operational experience to support the development and deployment of advanced safety solutions.

Over the past 20 years he has led major fleet projects across the UK and Europe, including work with retail fleets and motorsport teams.

FleetSafe added that it had also boosted its senior commercial team with the appointment of Jason Fitzgerald as VP of sales.

Fitzgerald also joins the business with more than 20 years’ experience, across automotive, transport and fleet technology.

In his new role, he will lead the company’s commercial strategy and work with partners and customers deploying video-led safety and risk solutions.

Simon Marsh, FleetSafe CEO, said: “The appointments reflect FleetSafe’s commitment to building a leadership team with deep sector knowledge and practical fleet experience, ensuring its commercial strategy and technology roadmap are closely aligned with the challenges fleet operators face in live operations.”