Europa Warehouse helps Beerwulf boost sales

Europa Warehouse is planning to deliver an enhanced delivery management solution for online beer retailer Beerwulf at its Birmingham warehouse.

The move will allow customers to choose the final mile supplier once their order is dispatched from Europa’s facilities.

Beerwulf, which is owned by Heineken and specialises in home bar taps, kegs, and beer cases, has partnered with Europa Warehouse since 2020 when it saw demand for its products rocket during lockdown, smashing Berwulf’s sales forecasts by 150%.

Beerwulf is also benefitting from Europa’s recent installation of a new operational interface at its Birmingham warehouse which keeps production flowing and optimises pick rates to achieve maximum outputs.

These latest improvements are part of a wider strategy to help Beerwulf defy falls in UK beer sales, which dropped by 14.2% in 2021.

Last year’s Black Friday saw the average daily capacity of Beerwulf goods moving through the facility rocket by over 3,000%, from 2,500 kegs to a total keg volume in excess of 40,000 on one particular day.

Europa Warehouse, which is part of Europa Worldwide Group, has three integrated sites at Dartford, Birmingham and Corby, with a combined 1,072,000sq ft of dedicated warehouse and logistics space.

Jacques Muller, Beerwulf group head of operations, said: “It was clear from the outset that Europa was the perfect fit for our business, offering us a collaboration that we could trust and grow together, because of our shared values and ethos.

“We’ve really lent on Europa’s e-commerce expertise to help us navigate through a rapidly changing marketplace during one of the most critical times in our history.

“The team provided a highly personalised and responsive service, expediting operational capabilities at the warehouses when it was most needed so we could satisfy consumer expectations.

“Our partnership has always been about Beerwulf and Europa working together to find the right solutions. Although it has not always been an easy journey, we have no doubt the team will continue to meet our evolving needs, and it’s great to have them on board.”

Sally Watson, Europa Warehouse head of sales and customer service, commented: “It has been quite a journey in our relationship with Beerwulf, and our teams have worked incredibly hard to deliver for our client on a day-to-day basis but also at peak times.

“We are always looking for ways to improve our service and believe this is best achieved when there is a genuine partnership in place, built on mutual respect, flexibility, and an in-depth understanding of a client’s commercial goals.

“Beerwulf is a fantastic operation, with a great reputation, and we are very proud to be their logistics partner of choice. Our team will continue to go the extra mile to exceed their expectations as they enter the next phase of their business development strategy.”