ESW, the global direct-to-consumer (DTC) ecommerce company, and parcel delivery giant DPD, have launched a strategic partnership which enables DPD’s UK retail customers to reach global consumers in more than 200 countries.

The alliance promises DPD’s UK customers "frictionless" cross-border ecommerce selling and shipping to international customers by accessing ESW’s one-stop solution, which streamlines the process.

The partnership expands ESW’s UK market share and sees it supporting DPD's extensive network of top-tier retail and brand customers.

ESW said that brands that integrate with its DTC solutions can enter both domestic and new international markets in a "matter of weeks" while maintaining control over every aspect of their experience, from their data to the look and feel of their ecommerce sites to their content, catalogue, payments, fulfilment, and delivery and returns experience.

ESW’s Global Voices research of more than 16,000 consumers across sixteen countries, reveals a diverse map of demand for UK products. It found that the UK was one of the top three most shopped markets for international online purchases across categories including luxury goods (with 32% of consumers buying from British brands), clothing (29%), footwear (29%), cosmetics (27%) and consumer electronics (24%).

Martim Avillez Oliveira, ESW global chief revenue officer, said: "At ESW, our core mission is to facilitate seamless DTC access to brands seeking to find new ways to grow revenue, optimise inventory and improve margins using a cross-border strategy."

Jonathan Pratt, DPD UK director of sales and CRM, commented: “At DPD we are committed to innovating to offer our clients new opportunities to grow their businesses and add value.

"This alliance with ESW offers DPD customers the ability to seamlessly expand beyond the UK to sell and ship around the world, with the confidence that they are delivering the same quality shopping experience globally as they do locally."