Culina Group unveils Great new livery

Culina Group has given itself a makeover to incorporate its newest brand as part of its corporate image.

The group bought Great Bear Distribution back in March for an undisclosed sum.

It has stayed true to its promise of retaining the company’s name, while designing a new look that clearly marks it as part of the Culina Group.

The newly liveried fleet is already out on UK roads.

Culina Group CEO Thomas Van Mourik said aim of the new look was to make its “businesses to feel like they are part of a group dynamic and not separate entities”.

He added: “Culina’s branding has been traditionally strong and recognisable in the marketplace and we want all our businesses in the group to feel the benefit of this strong branding and a real part of our expanding logistics family.”