Asset Alliance Group has appointed Andrew Morley to be its commercial director within its commercial vehicle division, having previously held the same position at Petit Forestier.

“The strength of the Asset Alliance Group brand, its comprehensive range of financial offers, and its best-in-class fleet management and compliance capabilities were a huge draw,” said Morley.

His experience includes 14 years as group sales director at Prohire, where he was instrumental in developing their electric vehicle proposition. He has also held the role of sales and marketing director at Schmitz Cargobull UK & Ireland.

Working alongside Paul Wright, sales director at Asset Alliance, Morley will drive the business’s contract hire, leasing, and rental activity as it continues to broaden its alternative fuels offer. He will report to group MD Michael Bycroft.

Willie Paterson, chief executive at Asset Alliance Group, says: “Andrew’s proven ability to bring new products to market, and his breadth of experience including with alternative fuels will play a pivotal role in Asset Alliance Group’s development as we support our customers with their decarbonisation journeys.”

Asset Alliance's new commercial director Andrew Morley

Asset Alliance’s new commercial director Andrew Morley

Source: Garnett Keeler

Morley’s appointment comes after the recruitment of Rob Gwynn as strategic development manager at the start of the year.

Gwynn is working on increasing the number of alternative fuelled vehicles in the business’s fleet, amongst other projects to drive sustainability.

The group also appointed Amanda Figg as its chief technology officer earlier this year, to support a programme of transformation across the business.

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