CitySprint Group's On the dot delivery service has been selected to fulfil same-day deliveries for ASOS in London.

The online retailer has launched a new service, ASOS Instant, which gives customers placing an order before 10am the option of having it delivered between 6-10pm that day.

On the dot will deliver to all 122 London postcodes immediately, and ASOS said it plans to roll the service out to other UK cities in the coming months.

CitySprint Group CEO Patrick Gallagher said: "This move from ASOS is a recognition of the huge role that convenient delivery plays in acquiring and retaining customers, who expect to be able to shop on their own terms.

"We are incredibly proud that On the dot’s market leading technology will allow one of the UK’s most innovative retailers to introduce a new element to their customer experience.”