Chevron Lubricants has re-branded its heavy-duty vehicle and equipment lubricant range Ursa as Texaco Delo.
Chevron, which operates under the Texaco master brand in Europe, has made the changes to align its European heavy-duty lubricant business with the global Delo brand.
The launch of Texaco Delo in Europe means the company will leverage its global expertise in ongoing work with international original equipment manufacturers (OEMs), channel partners and end-user customers, in the development of new and existing products and services.
“With more and more international OEM’s and customers requiring access to high quality products across the globe it is becoming increasingly important for Chevron to align its commercial lubricants under one globally recognised brand,” said James Welchman, manager marketing EMEA at Chevron.
“Texaco Delo will facilitate such alignment, giving customers and partners the benefit of a bumper to bumper product suite across the globe.
“Our goal is to optimise our customer’s vehicle performance to help minimise operating costs, improve component durability and thereby maximise vehicle reliability.
"Many OEMs and global customers would like to be able to buy the same product in all regions, and so, where required and where possible, global formulations will be introduced," he said.
