Bridgestone said its retread solutions would become some of the most advanced in the UK following a multi-million pound investment to upgrade its range.
Its new ‘Bandag Hotread’ brand will cover the HGV and bus markets and it said there would be a greater shift in emphasis from cold to hot-cure products, in response to demand from commercial customers.
The investment included new machinery being installed at Bridgestone’s Bulldog factory in Bourne, Lincolnshire to transform its retread offering.
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David Almazán, Bridgestone’s commercial business unit director, said: “There is a move towards the lowest total cost of ownership of product, combined with increasing awareness of the need for a more sustainable and circular economy where recycling is standard.
“Bridgestone is fully committed in this regard, which is why we have made such a significant expansion of our retread range.
“A sustainable future fits with our company ethos, and retread is economically good for the customer and takes a central role in our commitment to develop sustainable tyre technologies and solutions that preserve the environment for future generations.”