Bridgestone has announced that the TomTom Telematics’ company name will become Webfleet Solutions as of 1 October 2019.

The move follows the acquisition of TomTom Telematics by Bridgestone Europe on 1 April.

Bridgestone explained that the acquisition of TomTom Telematics was motivated by its ambition to strengthen its digital capabilities as part of its ongoing transformation from a premium tyre producer into a mobility solutions leader.

It has also reinforced Bridgestone’s footprint in data-based solutions, the company said.

The newly-named Webfleet Solutions – inspired by its main solution platform WEBFLEET, which has been providing fleet telematics for the past 20 years – reflects Bridgestone’s ambition to provide a wider range of digital mobility and fleet solutions to its customers. The EMEA business now serves over 1.2 million vehicles with mobility subscriptions and fleet solutions.

Read more:

“When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse," said CEO and president of Bridgestone EMEA, Paolo Ferrari. "Together, we have every capability to lead in what is an incredibly exciting, fast-growing and innovative area of mobility. We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivalled knowledge. As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”