Bridgestone has strengthened its senior management team with two new appointments in its consumer and commercial sales divisions.

Greg Ward has become north region commercial business unit director, replacing John Folliss who is retiring.

Ward has been Bridgestone’s commercial sales director for UK and Ireland for the last 17 years.

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On the consumer side, Brett Emerson returns to Bridgestone as consumer business unit director, north region, after previously being a sales director between 2002 and 2014.

Last month, Bridgesone announced that TomTom Telematics would become Webfleet Solutions as of October, following its acquisition of the company on 1 April.