Boughey Distribution is celebrating its sponsorship deal with local football team Crewe Alexandra with a 50-second promotional film featuring colleagues at its warehouse.

The firm signed the deal with the team at the beginning of the 2022/23 season and it included the naming rights of the main stand at the Mornflake Stadium, support for the Crewe Alexandra in the Community coaching team and branding of the club mascot.

The promotional film features a banded football arriving at Boughey’s Crewe depot in a truck, being booted around its warehouse and even rolling into a company meeting.

To reinforce Boughey’s support for the team, staff members are filmed wearing club memorabilia.

Boughey said the film had been aired on both the company’s and Crewe Alexandra’s communications channels: “We wanted to create a film which was eye-catching and fun, and which would particularly resonate with Alex fans,” said Angela Carus, Boughey MD.

“Our colleagues featured in the film really enjoyed being involved with the filming and we think it showcases our facilities brilliantly too.”

The film can be viewed here: https://vimeo.com/770809386/8c9476e58f