Tyre manufacturer BFGoodrich is entering the UK and Ireland truck tyre markets from January next year.
The company, known for its off-road specialism, sells more than 1.6 million tyres a year to the CV market in all territories across the world except Europe.
Guy Heywood, commercial director at BFGoodrich for the UK and Ireland, said: “This is one of the most significant new brand launches into the commercial vehicle tyre market for years.”
From next year it will offer its range of 54 steer, drive and trailer tyres available in 17.5”, 19.5” and 22.5” fitments, across Europe to truck, coach and bus operators.
Heywood said: “We’re offering operators an exciting, high quality new product, available from the widest possible network of tyre dealers.
“The breadth of our range from launch means there will be a BFGoodrich tyre to fit pretty much every requirement on the market. Crucially, this means operators can adopt a single brand strategy, with complete confidence there will be a BFGoodrich tyre to meet all of their needs.”