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Asset Alliance Group has appointed Anthony Jones (pictured) to head up a new vendor finance team which will focus on providing competitive contract hire and leasing funding rates to partners, manufacturers, franchise dealers and independent dealers to support their customers.

Jones joins the business as head of vendor finance and key accounts and brings 18 years experience as relationship director at Lombard within the Corporate and Sectors team. He also spent three years at NatWest Structured Finance as director of specialist asset finance for commercial transportation.

In his new role Jones will set up a team of business development managers and sales support staff, who will be tasked with providing a competitive alternative and additional source of finance for dealers, aimed at allowing their customers greater choice in funding arrangements.

Jones, who will be based at Asset Alliance Group’s Hampshire office in Ringwood, will also focus on strengthening existing relationships in truck, trailer, bus and coach and increasing Asset Alliance Group’s reach through new dealers.

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“Dealer and manufacturer relationships have always been important to Asset Alliance Group but before now they hadn’t benefited from a dedicated team. I’m delighted to be taking on the challenge of leading this new team,” Jones said.

He added: “It’s an exciting time for the group and one where we see significant opportunity for growth.

“Customers who are interested in looking at different options when it comes to financing vehicles and plant and equipment can benefit from our independence and our ability to offer more flexible, cost-effective, and tailored packages, whether funded in-house or through our capacity as a broker.

“My job is to make sure dealers and their customers know about our offer and that we are a trusted finance partner.”