Commercial vehicle specialist Asset Alliance Group has opened a new site at Trafford Park in Manchester, in a move aimed at strengthening customer relationships in the North of England and driving new business opportunities.

The site houses the group’s asset management division and is home to the firm’s procurement, residual value and fleet specification teams. It is Asset Alliance Group’s fourth main sales depot, alongside Wolverhampton, Newmains in North Lanarkshire and Ipswich.

Trafford Park offers space for around 50 of the company’s ex-fleet used truck and trailer stock and provides more than 2,000 square feet of modern modular office space for 20 regional staff.

Marc Mellon, director of Asset Alliance Group’s asset management division, said: “We are delighted to have invested in a new permanent base in Manchester that will play a key role in the company’s growth.

“We now have an attractive site in the North of England, offering excellent road and transport links, which will allow the Asset Management Division to grow and flourish. Crucially, the new facilities will also enable our team to better serve customers across the region.”

Brian Kempson, director of Asset Alliance Group’s truck and trailer sales division, says: “The opening of the new site will help the business to achieve our objective of building a larger customer base in the North.

“A large part of the industry, including many companies operating out of the North West, relies on independent truck and trailer companies like ours. We firmly believe that regional operators will see the value of having an Asset Alliance Group option on their doorstep.”

The company is projecting a strong year ahead with Asset Alliance Group’s asset management division having procured more than £80m of new vehicles over the past year.