Aquarius IT unveils new brand identity and logo

Aquarius IT has launched a new brand identity and logo which it says reflects the company’s digital evolution and its aim to offer “forward-thinking” fleet compliance and data management systems for the road transport industry.

The company has also launched a new website which showcases the company’s full portfolio of digital solutions, including Tachograph Analysis (Elite), Asset Maintenance, Vehicle Defects, Remote Downloading, Driver Debriefs, eSIGN, POD, employee’s Time and Attendance, Licence Checking, plus lots more, including the latest electronic Document Management system and Aquarius App.

Liz Haselden, Aquarius IT’s marketing manager said the launch marks a major milestone in the company’s journey.

“Since developing ClockWatcher 18 years ago when we became the first company to offer analysis software for both analogue and digital tacho data in a stand-alone package, our in-house team have continued to innovate, problem-solve and always be one step ahead of the technological – and legislative - curve.

“We pride ourselves on listening to customers and creating real-life solutions, and this can be seen by the success of all our products over the last few years, like Asset Maintenance and Document Management – in particular how they all offer customers a reliable, focused and a truly integrated compliance and fleet management solution.”

She added: “Moving forward, our new branding, which includes new digital icons for each of the products, will enable us to visually illustrate our evolvement across all marketing and business platforms,” Haselden explained.

“This will help us to show how our family of digital solutions provide a real ‘connected’ solution for processing, managing, analysing and reporting on all aspects of driver and vehicle data.”

Mark Johnston, Aquarius IT’s customer services director, said: “We are pleased that our new brand identity and logo retains a colourful link with our history, but more so that it serves to represent the Aquarius IT of today and how far we have come in leading technological innovation over the last 18 years with our solutions-led fleet compliance and Earned Recognition approved management systems.”

Guy Reynolds, who co-founded Aquarius IT in 2004 with Dave Bailey, added: “As a company, we have seen considerable growth over the last 18 years, and we are proud of our success and our continued commitment to helping road transport operators embrace all the developments in digital technology.

“We have all been on a digital journey, especially over the last couple of years, which is why the new branding comes at an important time. It solidifies our position and gives us the visual tools and processes to be able to show our progression as an IT company and our mission for the future.”