Parcel delivery company DPD has sealed a deal with address technology company what3words which aims to improve deliveries by providing drivers with precise locations.

From Friday this week (25 February), parcel customers can add their what3words address in the delivery preferences section of the DPD app which the company said will allow drivers to arrive with pinpoint precision at the exact building entrance, doorstep, or tucked away side passage specified by the parcel customer.

The app works by dividing the world into 3m x 3m squares and giving each square a unique combination of three words, making it easier to find, share and navigate to precise locations, anywhere in the world.

Announcing the partnership the company said the deal will allow for more reliable deliveries and more accurate ETAs for customers. It will also help DPD cut fuel and emission costs by reducing the time wasted searching for obscure locations.

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Elaine Kerr, CEO of DPD UK, said: "Our drivers do an amazing job delivering the vast majority of parcels to the correct address, first time, often going above and beyond to work out where harder to find locations are.

“We use the best technology available to make their job easier, and what3words is an incredibly smart solution. In addition to helping us deliver to new housing estates and remote cottages, there are significant gains from more effective fleet routing and reducing unnecessary mileage.

“As a UK leader in smart, green delivery, this is a very welcome addition to our award-winning service."

Chris Sheldrick, CEO and co-founder of what3words adds: "DPD is one of the UK's favourite parcel delivery networks - and allowing its customers to use what3words to specify locations will transform everyday deliveries.

“Our technology gives both customers and DPD drivers the confidence that deliveries will be made precisely, easily, and more efficiently, using just three words."