Clipper Logistics and luxury brand platform Farfetch have launched a joint venture company to create an e-commerce fulfilment solution for luxury brands as global demand for high-end purchases rises.
The deal sees Clipper combine forces with the company, which operates the global Farfetch Marketplace platform offering luxury items to customers from across the world.
It is expected to launch in early 2022 and combine Clipper’s expertise in full end-to-end online logistics and technical solutions with Farfetch’s carrier management systems and luxury industry experience to offer a global fulfilment solution specifically focussed on luxury businesses.
The partnership, which is 50/50 joint venture, will provide online fulfilment services in key luxury territories in Europe, Asia and North America with plans for further expansion going forward.
Steve Parkin, Clipper Logistics executive chairman, said: "The luxury goods sector is going through a period of transformation and we’re delighted to extend our relationship with Farfetch to meet these new demands with a global e-fulfilment solution.
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“The partnership of our market leading technology and expertise with Farfetch’s global brand and operating expertise will create a unique and fully integrated international offering for stock from Farfetch’s group of companies including Browns and New Guards Group, as well as stock from other luxury brands.
“As consumer behaviours evolve and a rising number of high-end purchases are made online, we are proud to help luxury brands accelerate growth in the online retail space.
“This joint venture is fully aligned with our global ambition and another transformational step forward for Clipper as we innovate the logistics space.”
Luis Teixeira, chief operations officer at Farfetch, said: “We’ve had a very successful relationship with Clipper for a number of years and are delighted to take this opportunity, creating a dedicated logistics offering for luxury brands.
“We believe there is a gap with respect to the very specific value-added services required for high-end brands and boutiques, including being able to handle logistics consistently through one global offering, and provide solutions for high value goods, such as watches and fine jewellery.
“Our joint venture with Clipper will bridge this gap. It will also enable us to move stock closer to the customer through a global warehousing footprint.”
