EV Cargo has rebranded its freight forwarding business, Allport Cargo Services, to EV Cargo Global Forwarding.
The phased transition ties in with the group's growth and consolidation strategy and will be completed by the end of the year.
One of five business divisions within EV Cargo, it will continue to offer international supply chain services with investments in 22 countries and operations in over 100 markets.
The rebrand aims to provide EV Cargo Global Forwarding with the platform for sustained growth as it takes advantage of the opportunity to operate under a single global brand, fully aligned with the other business divisions.
Founded in 1963, EV Cargo said Allport Cargo Services had grown to become a predominant international supply chain partner to the retail and consumer goods industries, providing air, ocean and surface freight, logistics and supply chain optimisation services.
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The Allport name is renowned for delivering global freight forwarding excellence, it said, with a rich heritage and expertise in comprehensive logistics solutions. For those reasons, Allport will be retained in a product capacity in the future.
The company reported significant growth during 2019, with earnings before tax increasing by over 50%.
It introduced cost reduction measures to ensure sustainable trading during the first half of 2020.
Clyde Buntrock (pictured), EV Cargo Global Forwarding chief executive, said: “Our focus on global growth means rebranding and operating as EV Cargo Global Forwarding is an exciting prospect. Allport embodies the fundamental principles and ethos of EV Cargo and we share the same vision, values and focus on exemplary customer service and world-leading supply chain solutions – operating under the new brand will therefore be a natural and seamless progression.
“The move will allow us to provide an enhanced range of services to our customers in harmony with, and leveraging the broad expertise of, the other EV Cargo business divisions.”