XPO wins soft drinks delivery deal with Princes Group

XPO Logistics has been awarded a multi-year contract by the food and drinks firm Princes Group to distribute its soft drinks in the UK, the company has announced this week.

The logistics giant will provide palletised distribution using a full-truckload service from a Princes warehouse in Bradford, West Yorkshire.

The agreement will see XPO provide the transportation of palletised soft drinks from Princes' warehouses to customers throughout the UK, including major supermarkets, convenience stores, foodservice operators and wholesale suppliers.

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The XPO operation uses a mix of core fleet vehicles and shared user transport and will provide Princes with real-time visibility and vehicle tracking into the progress of deliveries.

Dan Myers, XPO Logistics UK and Ireland managing director, said, "Princes Group encompasses so many recognised and loved brands found in kitchen cupboards up and down the country. Being a critical part of Princes' supply chain is testimony to the relationship we've built together and the trust Princes has in the XPO team."