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Reed Boardall has landed a two-year extension on its 10-year partnership with Whitby Seafoods.
Under the deal the North Yorkshire logistics firm, which specialises in temperature-controlled food distribution, will continue to provide all primary UK cold storage and distribution needs for the seafood specialist across its frozen product. range.
The contract includes the collection of frozen finished products, as well as raw materials, from the company’s Whitby processing site and their transportation to Reed Boardall's cold storage facility at its headquarters in Boroughbridge.
From there the group, which operates around 240 trucks and 380 trailers, will distribute the products to retailers' and food service operators' distribution centres across the UK.
Stevland Town, Reed Boardall business development manager (pictured, right), said: “After more than 10 years working with the team at Whitby Seafoods, we know their business inside out and have proved to be a reliable and responsive logistics partner. We are able to offer all the services they need from a single site and do everything we can to ensure maximum availability to their customers.
“It’s fantastic news that we will be continuing to build on our successful relationship and we look forward to continuing to provide the high standards of service they have come to expect.”
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Alan Thompson, Whitby Seafoods purchasing and logistics manager, said: “Having worked together for so many years, there is great trust and mutual respect between the two companies. We know we can rely on Reed Boardall to be responsive and accommodating to changes from within the internal and external environments.
“Reed Boardall are great people to work with, they demonstrate the high quality standards that we expect of a storage and distribution partner, in-line with our own organisational values and beliefs.
"This gives me the confidence that the integrity of all of our products is maintained throughout the supply chain following dispatch from Whitby. We are delighted to have such a close, productive relationship with a fellow Yorkshire-based business.”
Whitby Seafoods’ demand planning manager Siobhan Robinson added: “As we are both family businesses, we share similar values with a focus on quality and customer care being central to both of our organisations. Having an effective integrated storage and distribution service is a critical part of our operation, enabling us to provide the service expected by our customers.”
