Goodyear is showcasing its Total Mobility one-stop shop offer across 13 countries this year as it embarks on a tour and launches a digital campaign.
The tour will follow the Goodyear FIA European Truck Racing Championship calendar, as well as visiting a number of key cities and trade events.
Its Total Mobility offer provides an end-to-end solution designed to support fleets to lower their carbon footprint, be more competitive and boost efficiencies in their daily operations.
Smart tools include automated tyre pressure and tread depth monitoring and the package also brings together solutions such as high performance tyres, comprehensive support, maintenance and aftercare.
The year-long Drive Results tour and campaign began today (22 April) in France, and will then head to the UK and Italy in May for the first round of the Truck Racing Championship at Misano.
