Construct IT has built the company from the ground up to provide a safe pair of hands and the digital know-how essential for today’s construction manufacturers. Its dual USPs of safety and technology gave it a focused brief to develop its name, brand and livery.
As a start-up, its trucks needed to work hard to introduce it, and say what it does and why.
Its livery helps it clearly communicate the haulage sector it works in and its technological focus. And its safety-inspired fluoro-yellow ensures it gets noticed on even the dullest of days.
Its parent, West Midlands-based BJS Haulage, says it is delighted to have brought its bold branding and expertise to the building sector.
The neon colour pallet does more than look good, making the vehicles highly visible, and also fits neatly with new safety legislation such as TfL’s Direct Vision Standard and safety permit for HGVs, which measures how much an HGV driver can see in and around their vehicle to indicate the level of risk to vulnerable road users.
Construct IT’s bright branding is as flexible as it is impactful and works well across its vehicle types. Five of the 25-strong Renault fleet have closed extender adjustable trailers designed in conjunction with Atlas Cranes & Dennison Trailers. A further five drawbars, built by Massey Truck Engineering, can be split in half, which is great in limited space, the firm says, where two smaller loads are more suitable than a single large one.
This new brand will certainly be easy to spot as it lifts and loads the nation’s building materials and our judges were especially impressed by the “bright and inventive” use of branding.
“The slogans and the colours were so striking,” one said, adding: “Wow – if that came down the motorway you wouldn’t miss it!”
Another said: “It’s a brilliant livery and the focus on safety is absolutely appropriate for the construction sector. It was very clever and imaginative. Who would have thought it was possible to create a livery on a flatbed trailer? It ticked all the boxes.”
"We felt that if we were visible on site it would help"
David McWilliams, sales director, Construct IT