Mercedes-Benz Trucks UK has recruited Ross Davies (pictured) as head of district management and connectivity, marking a return to the UK after 10 years in the Middle East.
Prior to his latest appointment, Davies worked for Daimler Truck AG in Dubai as head of sales and was responsible for manufacturer and distributor sales operations in 19 markets.
He has now returned to the UK with his young family for his next challenge.
He said: “I was attracted by the maturity of the market here in the UK, and by the opportunities that are presenting themselves at the moment under the new leadership of managing director Wolfgang Theissen, whose vision is to cement Mercedes-Benz Trucks’ position on the podium.
“Obviously, the industry is in a state of flux, not only because of factors like Brexit and the pandemic, and the impact these have had on economic stability as a whole, but also the emergence of new technologies.”
He added: “It’s certainly our job to help dealers maintain and develop their relationships with established Mercedes-Benz customers.
“However, an equally important aspect of the district manager’s role is to spark ideas and new initiatives that can help us win new converts to our brand.”