Good delivery options key to buying online, say shoppers in new Whistl research


Nearly half of shoppers have changed their mind about making a purchase online because they were unhappy with the inflexible delivery options, according to research by Whistl. It found 45% of sales have fallen at the last hurdle due to dissatisfaction with the delivery process. In 2020, 84% of the UK population shopped online, receiving over 2.8bn parcels – an average of 17 per person per year. Whistl said the impact of parcel tracking and transparency of the delivery process […]