Wolfgang Theissen is to take on the role of MD of Mercedes Benz Trucks UK in August.
Theissen, who is currently head of overseas sales for Mercedes-Benz Trucks, will replace Mike Belk who will retire later this year after working for Mercedes-Benz for 30 years.
The appointment will see Theissen take up his new position on 1 August, working initially with Belk to ensure a smooth transition.
Theissen joined Mercedes-Benz Trucks in 1991, working in sales and procurement and becoming head of Europe region in 2014. In 2017 his responsibilities were extended to all overseas markets.
He also played a key role in rolling out Mercedes-Benz Trucks’ Customer Dedication strategy, shaping the development of its truck-dedicated sales organisations.
In a joint statement, Mercedes-Benz Trucks’ head of marketing, sales and services Andreas von Wallfeld, and head of sales Europe Jean-Marc Diss, said: “We are delighted to have appointed the internationally experienced Wolfgang to lead the team in the strategically important UK market.
“We would also like to express our heartfelt thanks to Mike for his unstinting commitment to the Mercedes-Benz brand, and also to wish him the very best for the next chapter in his life.”
Mike Belk said: “I have been fortunate to have enjoyed a successful career with one of the best companies in the world, in many different locations. Thanks to the energy and engagement of colleagues we have made great progress in many areas of the business, and I will be proud to have drawn up the plans for the strong foundation that my successor can build on.”
Mercedes-Benz Trucks UK is the sales and marketing organisation responsible for all Daimler truck products in the UK, including FUSO Canter.
Mercedes-Benz is the third largest truck brand in the UK. In 2019 it accounted for 6,188 new trucks registered in the country. In the same period FUSO registrations reached 775 – including 580 new trucks over 6.0-tonnes.