Pallet network Pall-Ex has teamed up with De Montfort University Leicester to come up with creative ideas to promote logistics career opportunities to young people aged 16 to 24.
Pall-Ex provided a brief for an integrated marketing campaign, using market research, social media, influencer marketing and PR.
Campaigns will promote HGV driving roles and other careers, targeting applicants from under-represented groups, such as women and ethnic minority communities.
Research from union Unite shows that just 1% of HGV drivers in the UK are aged under 25, and the logistics industry faces a skills shortage across a wide range of job roles.
Rachael Mabe, who runs the advertising and promotion module at DMU, said: “It’s fantastic that one of Leicestershire’s largest companies wants to work with our students on this important marketing campaign. We’re so proud of the talent and work ethic our students show, and working on live projects like this gives our students invaluable first-hand, practical experiences which enable them to develop the skills and qualities required in the workplace. I’m looking forward to seeing what ideas they come up with.”
Abby Langley, marketing manager at Pall-Ex and a former De Montfort student, said: “It’s great to be back; I loved my time here. Pall-Ex are passionate about promoting the logistics industry to the younger generation and I cannot wait to hear the ideas the students come up with.”
www.pallex.co.uk