Pall-Ex teams up with De Montfort university to market logistics careers to young people


 

Pallet network Pall-Ex has teamed up with De Montfort University Leicester to come up with creative ideas to promote logistics career opportunities to young people aged 16 to 24. Pall-Ex provided a brief for an integrated marketing campaign, using market research, social media, influencer marketing and PR. Campaigns will promote HGV driving roles and other careers, targeting applicants from under-represented groups, such as women and ethnic minority communities. Research from union Unite shows that just 1% of HGV drivers in […]