Morrisons and Amazon are expanding their “ultra-fast” same-day delivery service to more cities across the UK.
The service, dubbed Morrisons at Amazon, forms part of the online retailer's Prime Now operation. It is already available in four cities: Leeds, Manchester, Birmingham, and parts of London as well as the home counties.
Customers can order a full grocery shop online, which is then picked at a local Morrisons store, and delivered by Amazon. The option for delivery within one hour is available for many customers across these cities.
During 2019, the service will launch elsewhere, including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth, with areas in the pipeline.
The expansion will see Morrisons becoming a retailer on Amazon's Prime Now website and app, through 'Morrisons at Amazon', and selling directly to customers. It will also continue as a wholesaler for all Amazon's other UK grocery offers for customers.
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David Potts, Morrisons chief executive, said: "Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital light growth opportunity for Morrisons."
Doug Gurr, Amazon UK country manager, added: "We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about - low prices, vast selection, and fast delivery - and our relationship with Morrisons is an important part of that long-term growth.
"With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery."
