The Bidvest Logistics name is to disappear from the roads after the operator re-branded itself as Best Food Logistics today (25 June).
Business unit director Paul Whyte said: “The name Best Food Logistics is a natural evolution from our current brand name. It’s allowed us to be playful with the re-brand and communicate our friendly and straight-forward approach.”
The company’s new logo features a full stop after the word ‘Best’, which it said demonstrates that in its sector, it “wants to be the best. Full stop.”
The food service company said there would be a period of transition from June, in which the new name and logo will be introduced across the business on its website, uniforms and depot signage.
The former Bidvest also announced a recent string of new long-term contracts with well-known brands including Pizza Express, TGI Fridays, ASK Italian, Zizzi and, notably, KFC.
KFC stripped DHL Supply Chain of some of its supply chain and distribution work in March, returning to Bidvest to service its outlets in the North after DHL’s failure to deliver.
Supply chain director at KFC UK & Ireland Mark Hayes said: “We are delighted with how Bidvest seamlessly transitioned our northern supply chain operations into its shared user network. From day one our deliveries have arrived on time in full and Bidvest continues to provide an excellent service to KFC UK and Ireland.”
Earlier this year (14 May), MT revealed that DHL Supply Chain had signed up pallet network Palletways to handle the non-chilled requirement of its remaining KFC contract, serving 550 KFCs across the UK.
