Eddie Stobart rebrand could see iconic name disappear from UK’s roads


 

Eddie Stobart CEO Alex Laffey is mulling a rebrand of the logistics firm’s 2,500 strong fleet, which could even see the iconic name disappear from Britain’s roads. The review has been triggered by Eddie Stobart’s need to renew its brand-use agreement with former parent group Stobart Group, which holds a 12.5% interest in the company as well as the brand rights under an agreement that ends in 2020. Eddie Stobart can still use the brand at a cost of £3m […]