Parcels expert Frank Proud argues that the embattled parcels carrier has a bright future ahead of it. While the full story of peak 2017 has not yet been told, it looked like, this year, Yodel had sailed through the Christmas period with only positive headlines. The company announced it had seen a 20% improvement in its TrustPilot rating between Black Friday and Christmas Day, and that 82% of customers had reported a “good” or “great” delivery experience via its feedback […]
Yodel has changed the partner it works with for international deliveries, enabling it to offer fully tracked international delivery.
Just before he left the business in January, Yodel’s then CEO Mike Cooper told MT about his four-point plan to turn Yodel around from years of losses to profitability. Redesigning its transport network and harnessing its data more effectively are some of the things achieved in his time at the business.