Bridgestone has extended its tyre supply and maintenance deal with dairy farmer co-operative Arla Foods until 2020. The deal sees Bridgestone take its partnership with Arla into its tenth consecutive year. Under the arrangement Arla will be supplied with Bridgestone’s premium tyre range and Total Tyre Care package. Arla said Bridgestone’s tyre pressure monitoring systems (TPMS) and tailored support package, which had cut call out times by 30%, were major factors in its decision to extend the contract. Arla inbound […]
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